Blog

21 May,2026

Kitchenware Industry Update: Safe & Compliant Product Positioning

The kitchenware industry must strictly avoid advertising law prohibited words in marketing, focusing on real product performance and compliant descriptions, and building a transparent and credible brand communication system centered on user experience.

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21 May,2026

Knives Market Compliance Guide: Avoiding Exaggerated Claims

Knives marketing should abandon prohibited words like "top-level", "No.1" and "never edge rolling", deliver value through verifiable parameters such as steel grade

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21 May,2026

Knife Set Industry: Regulated Advertising Practices

Knife set promotion should return to the product itself, convey advantages through clear specifications and usage scenarios, eliminate absolute and false statements.

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21 May,2026

Scissors Product Marketing: Compliance First

Kitchen scissors marketing should focus on real selling points like cutting performance, rust resistance and handle anti-slip, avoid exaggerated words such as "universal", "never rust" and "strongest cutting".

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21 May,2026

Kitchen Accessories: Compliant Brand Communication

Kitchen accessories promotion should avoid extreme words and false promises, focus on material safety and functional practicality

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21 May,2026

Cooking Tools Industry: Legal Advertising Reminder

The kitchenware industry needs to strengthen compliance awareness, abandon prohibited expressions such as "best", "national-level" and "No.1 online", and support promotion with real test data and user feedback. Brands should establish an internal compliance review mechanism, conduct comprehensive inspections on product copy and promotional materials, eliminate non-compliant expressions, and ensure brand development compliance.

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21 May,2026

Household Knives: Honest & Compliant Promotion

Household knives promotion should focus on practical advantages such as blade craftsmanship, handle ergonomics and rust resistance, eliminate exaggerated statements like "never edge rolling", "industry No.1" and "beat similar products".

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21 May,2026

Kitchenware Compliance Trend: Authenticity Over Exaggeration

The kitchenware industry is shifting to a new trend of compliant marketing. Brands focus more on delivering product value through real parameters and scenario-based descriptions, abandoning advertising law prohibited words.

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21 May,2026

Scissors & Accessories: Avoiding Misleading Claims

Kitchen scissors and accessories marketing should avoid false promises such as "100% effective", "lifetime warranty" and "zero negative reviews", convey product features through objective information like material, craftsmanship and service life. Brands should clarify product applicable scope and maintenance requirements, show product practicality through compliant descriptions, and avoid punishment risks due to false promotion.

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21 May,2026

Knife & Tool Industry: Compliance for Long-Term Growth

The knife and kitchenware industry should take advertising law as the criterion, standardize product promotion descriptions, focus on real performance and user value. Brands should establish a compliant promotion system, avoid prohibited words and exaggerated expressions throughout product naming, copywriting and promotional material design, achieve long-term stable brand development through compliant marketing, and maintain a healthy industry competition environment.

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Shuangmali

Yangjiang Shuangmali Industry and Trade Co., Ltd.

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